🧩 The Challenge
A local service-based business came to us with a common problem with their Google Business Profile optimization: low visibility on Google and minimal engagement through their Google Business Profile (GBP). Although their business had a physical presence and a loyal customer base, they weren’t being discovered online—especially by potential new customers searching on mobile and Google Maps.
They needed more eyes on their business, more action from their profile, and ultimately, more revenue.
🎯 Our Goal
We set out to improve three key areas:
- Local discoverability on Google Search and Maps
- Engagement actions like direction requests and site visits
- Device-agnostic performance (especially Maps desktop, a typically under-optimized segment)
📊 The Results (June 2025)
Over a single 30-day period, we delivered measurable improvement across the board:
📈 Google Business Profile Optimization Performance
- Total Views: 235
→ Up +22% from previous period - Google Search Views: 195 (+10%)
→ Mobile: 119 (+13%)
→ Desktop: 76 (+6%) - Google Maps Views: 40 (+150%)
→ Mobile: 14 (+56%)
→ Desktop: 26 (+271%)
🔁 Customer Actions
- Total Interactions: 43 (+23%)
- Direction Requests: 25
- Website Visits: 17
- Phone Calls: 1
- Messages: 0 (Feature not yet enabled)
✅ Top Performer: Google Maps Desktop views exploded with a +271% increase—proof that even overlooked platforms can become lead generators with the right optimization.
🔧 What We Did
Our Google Business Profile optimization strategy was simple but powerful:
1. Profile Overhaul
We cleaned up the business listing—added a compelling description, accurate services, and keyword-focused categories.
2. Visual Refresh
Updated imagery with a weekly cadence: professional photos, storefront shots, and behind-the-scenes content.
3. Review Management
Responded to all recent reviews and encouraged new ones with automated follow-ups.
4. Maps Optimization
Corrected business pin placement and optimized metadata for Maps search terms.
5. Technical SEO Alignment
Synced Google Business Profile with the business website and other directories using consistent Name-Address-Phone (NAP) data and backlinks.
💡 Key Takeaways
- Google Business Profile optimization directly impacts customer discovery.
- Maps Desktop traffic is an underutilized goldmine—especially for service-area businesses.
- Engagements like direction requests show strong buyer intent and are high-conversion signals.
- Small, consistent updates drive trust and ranking in local algorithms.
- Optimizing your Google Business Profile improves visibility across Search and Maps. Learn how to improve your local presence with Google Business Profile using Google’s best practices or partner with a marketing agency that specializes in local SEO.
📍 Next Steps for the Client
We recommended:
- Activating messaging to catch mobile leads after hours.
- Using Google Posts weekly to share offers, updates, and wins.
- Tracking UTM-tagged website visits to measure real conversions.
✨ Final Thoughts
At 828 Biz, we don’t believe in “set it and forget it” marketing. Local visibility is a moving target—and our team is relentless about keeping your business one step ahead.
This client’s 30-day turnaround proves that even small businesses can dominate local search with the right Google Business Profile optimization strategy and execution.
Want these kinds of results for your business?
📞 Let’s talk. Schedule a free strategy session →
