Social Media Marketing

It depends on your target audience and business type.

• Facebook: Broad audience, best for local businesses.
• Instagram: Visual content, ideal for retail, food, fitness, and lifestyle brands.
• LinkedIn: B2B and professional networking.
• TikTok: Younger audiences and creative industries.
• Pinterest: Great for product-based businesses targeting women.

Start with 1–2 platforms where your audience is most active and expand as needed.

Post consistently based on your capacity. A general guideline is:

• Facebook/Instagram: 3–5 times a week.
• LinkedIn: 1–2 times a week.
• TikTok: 3–7 times a week for growth.

Focus on quality over quantity, and engage with your audience regularly.

• Post valuable, engaging, and relevant content.
• Use hashtags to increase visibility.
• Engage with followers by responding to comments and messages.
• Collaborate with influencers or complementary businesses.
• Run contests, giveaways, or promotions.
• Utilize paid ads to reach targeted audiences.

Track these key metrics:

• Engagement (likes, comments, shares): Indicates audience interaction.
• Reach: Shows how many people see your content.
• Website clicks: Tracks leads to your website.
• Conversions: Measures how many actions (e.g., sales or sign-ups) came from social media.

Use tools like Meta Insights, Google Analytics, or social media dashboards.

Yes, if you want to accelerate growth and target specific audiences. Paid ads:

• Boost visibility for posts or promotions.
• Help target demographics based on location, interests, or behavior.
  Start with a small budget and test campaigns to see what works best.

A mix of:

• Educational content: Tips, how-tos, and industry insights.
• Promotional content: Highlight products, services, or offers.
• Behind-the-scenes: Humanize your brand.
• User-generated content: Share customer reviews or testimonials.
• Interactive content: Polls, quizzes, or Q&A sessions.

Always align content with your brand values and goals.

• Respond promptly and professionally.
• Acknowledge the concern and offer a solution (e.g., “We’re sorry to hear this happened. Please DM us so we can resolve it.”).
• Avoid deleting comments unless they are spam or abusive.
• Use feedback to improve your product or service.

Dedicate 5–10 hours a week for small businesses, including:

• Content creation.
• Posting and scheduling.
• Engaging with followers.
• Analyzing metrics.

Consider using tools like Canva, Hootsuite, or Buffer to save time and streamline efforts. If you’re short on time, outsourcing can be a good option.